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Velvet Hammer Music and Management Group : ウィキペディア英語版 | Velvet Hammer Music and Management Group
Velvet Hammer Music and Management Group is an artist development and management company and record label located in West Hollywood, California in the United States. Its current client roster includes AFI, Alice in Chains, Blaqk Audio, Code Orange, Crosses, Deftones, Jessica Jarrell, Night Riots, Scars on Broadway, System Of A Down, XTRMST.〔Official site. (Clients ) Retrieved 2008-09-09.〕 ==Early Beginnings==
The company was founded in 1997 by David "Beno" Benveniste, expanding out of Benveniste's independent music management practice. Beno was born and raised in Beverly Hills, California, and graduated from the University of Southern California. He began a career in the music industry after developing the band System of a Down. Through his creation of the marketing company Streetwise Concepts and Culture, a fan volunteer network that assembled over the Internet for grassroots promotion, Beno tapped into the power of youth marketing to promote the group. Within three years, he was able to build an army of over 30,000 kids through the platform to distribute promotional items to their friends on behalf of bands he managed through “hand-to-hand” promotion.
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